MARKETING PLAN

Marketing Plan to reach Applicants/ Nomination
  • Direct mailer to 45000 member of Mtlexs
  • Direct & Indirect mailer to 36000 members of National Industry Association like EEPC &
  • AIAI and Members of various Metals Association such as BME, BNMA, AAI, ILZDA, ANMA, ALEX, GDC, INFMA, MACCIA, WESMACH, CMIA, ISHRAE, RATA and many more.
  • Courier to over 100000 members of the Non-Ferrous Metals Industry.
PRINT ELEMENT
  • Pre Event & Post Event Ads/ Profile/ Logo will be printed in the Business Newspaper.
TV Treatment
  • ET Now will promote the event with launch promos.
  • ET Now will cover the event and will produce episodes dedicated to the awards. The episodes will be promoted through tune in promos.
  • Episodes will be telecast on ET Now channel
  • Special Interview & Logo promotion on ET Now TV during WNFC Promotion
Social Media
  • The launch/coming soon promos will be pushed across MTLEXS handles, to drive awareness about the initiative.
  • The Series telecast will be promoted to drive awareness about the commencement of the series and draw in viewership for the telecast, while also uploading the episode on MTLEXS YouTube for later viewing.
  • The launch/ coming soon promos will be pushed across MTLEXS handles, to drive awareness about the initiative.
  • The Series telecast will be promoted to drive awareness about the commencement of the series and draw in viewership for the telecast, while also uploading the episode on MTLEXS YouTube for later viewing.
ADDITIONAL BENEFITS TO KEY PARTNER
Onsite
  • 10 Complimentary delegate passes for the award function, including your suppliers/ buyers
  • Award Presentation in 3 category
  • Special mention by the organizer
  • Key person will be part of the opening Ceremony
  • Speaking opportunity
  • Company’s logo will be part of the backdrop
  • Company’s logo on the partner signage at the venue
  • Company literature inside the delegate kits/folder
  • 1 standees/signage of the company can be displayed at the venue (brought by the company)
Print
  • Company’s Logo with title in conference brochure
  • One full page advertisement
  • Company’s logo in all marketing communication of the conference; flyers, brochures, etc.
Online
  • Email promotions to 45000+ Mtlexs members about the organization and 36000+ members mails through various Partner Association, at least 5 times till the event
  • SMS/Whatsapp Promotion to 15000 + members, at least 5 times till the Event.
  • Company’s logo on the home page of the conference website
  • Company’s short profile and logo on the partner page of the conference website
  • Company’s Logo in conference e-brochure
  • Social Media Promotion on LinkedIn/Facebook
  • All the promotion will start in April till the day of Awards.
  • Additionally the Partners Names will reflect on our Awards website & future awards conference will mention the Past Partners.

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